![]() It is also possible to apply for a registered trademark on a per country or region basis. In most jurisdictions they are automatically protected under common law against passing off (where a competitor uses the mark in a confusing/misleading way, for example to poach trade). Trademarks and are intended to prevent confusion in the marketplace between competing companies in the same business sector. ![]() As copyright is an automatic international right, it therefore follows that, (other than activities specified under fair dealing rules), unauthorised copying of that logo would be an infringement.Ī trademark will apply to the logo as it is an identifying mark of the brand identity. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law.Ĭopyright protects the logo as an artistic work. A logo that includes artistic or design elements, (i.e. At the very least it can help to demonstrate who was using the name or logo first and who was copying. Certainly the fact that a logo was registered is evidence of the date and content of the logo.
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